Lori Petrone
Co-founder/Chief Executive Officer/Board Member
Lori A. Petrone brings over twenty years experience in marketing, business development and the design, implementation and support enterprise business solutions. Prior to founding PPX, Ms. Petrone served as the Director of Technology & Business Solutions for InterSource Enterprises LTD, a direct global sourcing agent, working with companies around the globe to successfully develop, manufacture, manage and distribute consumer goods from greater China, the Indian subcontinent and other emerging markets.
Ms. Petrone also served as the Chief Operations Officer of the Smith Companies responsible for day-to-day operations and business development activities for several Internet-based companies. During her tenure at Pavilion Technologies, Inc., she served as the Vice President of Marketing & Strategic Initiatives where she led the development of a new enterprise product & marketing strategy and venture funding activities to successfully raise $29.7M. She managed domestic and offshore research & development teams to support an international client base. Ms. Petrone also served in management positions at CSC, Affiliated Computer Systems and Bluebonnet Savings Bank.
Lori is actively involved in fundraising for the Leukemia & Lymphoma Society to help create a world without cancer. She is the Founder & former Event Chair for the People4People Games to raise funds for the working poor and uninsured, which was awarded the KPMG Community Service Award in its inaugural year.
Keith Guyett
Partner/Chief Operating Officer
Keith Guyett brings 20 years of strategy and marketing experience. For the past 17 years Keith has served as a Vice President/Account Director at GSD&M, leading some of the best-in-class brands in the country. He brings a passion for developing business strategies and solutions that deliver positive results and a measurable ROI. His success stories span a range of categories including restaurants, apparel, education, hospitality and entertainment.
Mr. Guyett’s previous experience includes the development of an award-winning campaign for Brinker International and the Chili's brand. His work with the University of Texas’ “We’re Texas” capital campaign helped them achieve their contribution goal ahead of schedule. His successful product launches includes work with: Popeyes, Luxor, MGM/Mirage, Laredo boots, No Fear clothing and Shell/Penzoil automotive products.
Keith holds a BFA in Art History from the University of Texas and an MBA in Marketing from Pepperdine University.
Will Swetnam
Chief Technology Officer
Will Swetnam brings over 22 years of computer systems experience to the table as CTO of Brand Power Exchange. For the past fourteen years he has been bringing intuitive, efficient, and profitable websites and applications to market while working as the CTO of Synectics International in Dallas, TX. Previous projects have included the creation of a global food specifications system for PepsiCo Restaurants International (now YUM! Brands, Inc); a marketing materials production and fulfillment system for a Dallas Based imaging company, increasing their revenue from $7MM to $27MM in just over 2 years; and the development of an online debt management initiative for HSBC.
As a 19 year cancer survivor, Will is heavily involved in the cancer community, specifically with the Lance Armstrong Foundation, and the support group Cyclists Combating Cancer. His involvement with the LAF began in 1999 and has included fundraising and providing advice and information to newly diagnosed cancer patients. Over the years he has also been selected by the LAF as a delegate to the LIVESTRONG Global Cancer Summit in Dublin, Ireland, August 2009; selected to lobby Capitol Hill in Washington DC on behalf of cancer survivors as a part of the LIVESTRONG Day in both 2006 and 2007; he’s served as a mentor for fundraising and training advice for the LIVESTRONG Challenge events; and has been in several LAF videos, and has provided materials for training manuals and guides for cancer advocacy activities.
Ellen Carnahan
Board of Directors
Ellen Carnahan is an experienced advisor, board member and angel investor, with over twenty years of venture capital and growth equity investment experience. She is the founder and a Principal of Machrie Enterprises LLC. Prior to founding Machrie, Ms. Carnahan led the technology investment team at William Blair Capital Partners (WBCP) after successfully managing investment portfolios at four of seven WBCP prior funds. During her tenure, she was recognized as “one of the 100 most influential women in Chicago” by Crain’s Chicago Business.
Ms. Carnahan has served on the boards of directors of over 25 growth companies, and currently serves as a director of Vericept Corporation and Integrys Energy (NYSE: TEG). Prior to her venture capital career, she was Vice President of Marketing & Planning at SPSS, a then-$30 million applications software company (now public), and Manager of Financial Planning & Analysis at Trailer Train Company, the largest operator of railroad flatcars.
Ms. Carnahan is a CPA and holds a BBA from the University of Notre Dame and an MBA from the University of Chicago. She is active in many non-profit organizations including The Chicago Network (FY ‘07 Chair), Communities in Schools Chicago (Nominating Co-Chair), TiE Midwest (Nominating Co-Chair), and the Illinois Venture Capital Association (’10 Chair).
Paul H. Johnson
Board of Directors
Paul Johnson is currently the Mississippi Development Authority’s Toyota Project Director responsible for all aspects of the Prius plant being constructed in North Mississippi. He has over 30 years' experience as a senior partner with the major law and accounting firms of KPMG Peat Marwick, Phelps Dunbar, and Kelly, Hart & Hallman in Texas, Florida and Mississippi. He has served a wide variety of clients - ranging from Fortune 500 companies to private entrepreneurs, including JCPenney, Frito-Lay/PepsiCo Worldwide Foods, Dallas 2012 Olympics Bid Committee, Bass Brothers Interests, Lone Star Funds, Mostek Corporation, Fulbright & Jaworski, Riviera Hotel and Casino, Bally Gaming, Trammell Crow Properties, Bank of Scotland and McCumber Golf.
He has been significantly involved in early-stage business ventures, and serves on the boards of directors of several companies. He also has served on the boards of directors of the Center for Manufacturing Excellence under construction at the University of Mississippi, the University of Mississippi Foundation, the University’s National Alumni Association and numerous civic and alumni groups. He was appointed to the State of Mississippi Governor’s Tax Study Commission and the Task Force on Privatization. He holds degrees from the University of Mississippi and Harvard Law School and is admitted to practice both as a certified public accountant and as an attorney.
Mr. Johnson has been a frequent speaker and author on legal, tax and business topics and an adjunct professor of law at Texas Wesleyan University teaching a third year course on International Business Transactions.
Tom Petrone
Board of Advisors
Mr. Petrone is a co-founder and CEO of Synectics International Inc., a Dallas, Texas-based Information Systems and Technology solutions provider for customers in the financial services, manufacturing, human resource, advertising and nonprofit industries. He brings over 25 years experience in technology and communications-based systems and solutions. Prior to founding Synectics, Mr. Petrone served as the Information Technology Director for the Young Presidents' Organization, where he spearheaded the implementation of a cost-effective, worldwide communications and applications infrastructure and marketed technology and communications solutions to the member constituency.
Tom holds a Bachelor of Science degree in Geophysical Sciences from Purdue University.
William (Bill) Fields
Board of Advisors
Bill Fields brings over thirty years of retail, sourcing and manufacturing expertise and long-standing relationships to InterSource. He is the founder and chairman of InterSouce Enterprises LLC. In his twenty-five year career at Wal-Mart, Mr. Fields held executive positions, which included Assistant to Sam Walton [Founder of Wal-Mart], Senior Vice President of Distribution & Transportation, Executive Vice President of Wal-Mart, Inc. and President & CEO of the $68 billion Wal-Mart Stores Division. Bill was responsible for the strategic planning, execution and oversight for operations, merchandising, marketing and logistics for over 2,000 stores and 600,000 employees.
After his departure from Wal-Mart, he served as the Chairman & CEO of Blockbuster Entertainment Group and the President & CEO of Hudson’s Bay Company. Mr. Fields currently holds board positions with The University of Texas Pan American Foundation, Lexmark International, Inc. and China Horizons and formerly served on the boards of United Way of America, Graphic Packaging and the National Retail Foundation.
Steve Martin
Board of Advisors
Steve Martin is an experienced advertising & marketing executive with more than 25 years of experience building powerful brands and driving marketing communications. He is the former CEO and a co-founder of SicolaMartin. Steve is passionate about bringing leadership and strategic direction to every creative marketing challenge. As CEO and co-founder of SicolaMartin he helps shape marketing successes for companies like Dell, AMD, Sybase, Novell, Motorola, IBM, 3M, Hitachi, Samsung, HP, Blu-ray, VMware and McLane.
In 2001, Mr. Martin was named Austin Entrepreneur of the Year and today continues to bring his unique entrepreneurial energy to both clients and agency teams. His dedication to creating an inspiring agency culture has earned SicolaMartin a place on the top-20 in Texas Monthly's Best Places to Work in Texas since 2004.
Today, Steve provides support to the Breast Cancer Resource Centers of Texas (BCRC) and serves on their Board of Directors. His personal and pro bono commitments have also included Austin's Children Shelter, Special Olympics of Texas, The American Cancer Society, Communities in Schools, Wonders and Worries, and the state's Go Texan Program.
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